Clarify the page’s job
Give each important page one primary audience, one promise, and one intended next action.
Website conversion audit
Find the friction between a visitor arriving and taking the next step.
Review whether key pages explain the offer, establish trust, work well on mobile, and make the intended action easy to find—alongside the technical issues that can interrupt the journey.
No card required · Eight category scores · A sample of key findings
Turn diagnostics into direction
Conversion problems rarely belong to one button.
A visitor may hesitate because the page loads slowly, the offer is unclear, the proof is weak, the form asks too much, or the action feels risky. Look at the path as a connected experience before changing isolated elements.
Reduce avoidable hesitation
Check whether proof, pricing context, policies, contact details, and expectations answer the visitor’s likely concerns.
Fix technical friction first
Address broken, slow, inaccessible, or difficult mobile interactions before optimizing decorative details.
What the audit checks
See the connected signals behind website performance.
No single score explains the whole visitor experience. Review the areas together, then act in priority order.
01
Performance
Review loading speed and the experience visitors have while key pages become usable.
02
Accessibility
Surface detectable barriers that can make content and controls harder to use.
03
Search foundations
Check signals that help search engines discover, understand, and present key pages.
04
AI search readiness
Review structure and identity signals that can help AI systems interpret the site.
05
Online presence
Look for connections to Google Maps and major social profiles where relevant.
06
Trust and transparency
Review contact, company, policy, and identity signals that support confidence.
07
Best practices
Find detectable browser, safety, and implementation issues worth investigating.
08
Conversion readiness
Check whether visitors can understand the offer and find a clear next action.
A practical workflow
Measure, prioritize, and improve.
Run the website snapshot
Enter the public website address to review the current detectable signals.
Start with the highest priority
Use the ranked findings to separate urgent issues from worthwhile later improvements.
Fix, verify, and repeat
Hand the evidence to the right person, make the change, and retest rather than assuming it worked.
From finding to fix plan
A report your team can actually use.
SiteFixPlan groups the evidence, explains why it matters, and puts the highest-priority work first.
- Finding
- The primary page takes too long to become useful on a mobile connection.
- Why it matters
- Visitors may leave before the page communicates its value or presents the next action.
- Practical next move
- Reduce heavy above-the-fold assets, verify image sizing, and retest the key mobile page.
- Evidence
- Keep the underlying measurement available for the person responsible for the fix.
Questions, answered
Know what an audit can—and cannot—tell you.
What is a website conversion audit?+
It is a review of the content, trust, usability, performance, and interaction signals that influence whether visitors understand the offer and complete the intended next action.
What pages should I audit first?+
Start with pages that receive meaningful traffic or support important actions: the homepage, core service or product pages, pricing, lead forms, checkout, booking, and high-traffic landing pages.
Can an automated tool measure conversion rate?+
An audit can detect conversion-readiness signals, but actual conversion rate requires analytics and business context. Combine the audit with funnel data, form completion, recordings or usability research, and qualified-lead outcomes.
What should I change first?+
Fix anything that prevents the page from loading, working, or being used. Then address unclear value, weak or missing next actions, trust gaps, and avoidable form friction. Test material changes when you have enough traffic.
Start with the site you have today
Find the next website fix worth making.
Get your overall score, eight category scores, and a sample of prioritized findings free.
Run my free website snapshot