Small business website audit

Find the website problems that are worth fixing first.

Get a plain-English view of the performance, accessibility, search, trust, and conversion issues that may be holding your small-business website back—then turn the findings into a prioritized action plan.

No card required · Eight category scores · A sample of key findings

PerformanceAccessibilitySEO + AI searchConversion readiness

Turn diagnostics into direction

A busy owner needs priorities, not a technical scavenger hunt.

Your website has to load, communicate, build trust, and make the next action easy. A useful audit connects those signals and helps you decide what to address now, what to schedule, and what can wait.

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See the whole visitor experience

Review technical health, clarity, trust, and action signals together instead of treating them as unrelated scores.

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Use plain-English recommendations

Understand why a finding matters before handing the technical evidence to a developer, designer, or marketer.

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Spend effort in priority order

Focus limited time and budget on critical issues before polishing lower-impact details.

What the audit checks

See the connected signals behind website performance.

No single score explains the whole visitor experience. Review the areas together, then act in priority order.

01

Performance

Review loading speed and the experience visitors have while key pages become usable.

02

Accessibility

Surface detectable barriers that can make content and controls harder to use.

03

Search foundations

Check signals that help search engines discover, understand, and present key pages.

04

AI search readiness

Review structure and identity signals that can help AI systems interpret the site.

05

Online presence

Look for connections to Google Maps and major social profiles where relevant.

06

Trust and transparency

Review contact, company, policy, and identity signals that support confidence.

07

Best practices

Find detectable browser, safety, and implementation issues worth investigating.

08

Conversion readiness

Check whether visitors can understand the offer and find a clear next action.

A practical workflow

Measure, prioritize, and improve.

1

Run the website snapshot

Enter the public website address to review the current detectable signals.

2

Start with the highest priority

Use the ranked findings to separate urgent issues from worthwhile later improvements.

3

Fix, verify, and repeat

Hand the evidence to the right person, make the change, and retest rather than assuming it worked.

From finding to fix plan

A report your team can actually use.

SiteFixPlan groups the evidence, explains why it matters, and puts the highest-priority work first.

Finding
The primary page takes too long to become useful on a mobile connection.
Why it matters
Visitors may leave before the page communicates its value or presents the next action.
Practical next move
Reduce heavy above-the-fold assets, verify image sizing, and retest the key mobile page.
Evidence
Keep the underlying measurement available for the person responsible for the fix.

Questions, answered

Know what an audit can—and cannot—tell you.

What is a small business website audit?+

It is a structured review of the signals that affect how a website loads, communicates, appears in search, builds trust, supports accessibility, and encourages visitors to take action.

How often should a small business audit its website?+

Audit after a redesign, major content or platform change, unexplained performance decline, or before an important campaign. Periodic checks can also catch regressions, but the right frequency depends on how often the site changes.

Does an automated audit replace a professional review?+

No. Automation is useful for consistent, detectable signals. It cannot fully judge brand strategy, every accessibility need, legal compliance, content quality, or real customer behavior. Use it to prioritize investigation and support expert review.

What can I see for free?+

The free SiteFixPlan snapshot includes an overall score, eight category scores, and a small sample of key findings. A full report unlocks the complete prioritized plan.

Start with the site you have today

Find the next website fix worth making.

Get your overall score, eight category scores, and a sample of prioritized findings free.

Run my free website snapshot
Small Business Website Audit · SiteFixPlan