SiteFixPlan field guide

Turn website signals into better decisions.

Plain-language guidance for teams auditing, redesigning, and improving business-critical websites.

How to audit a small-business website

A practical audit sequence for performance, accessibility, search, trust, and conversion.

Preserve what works, find what blocks users, and give the redesign a measurable brief.

Rank work by user harm, business importance, confidence, effort, and dependency.

Performance matters, but it cannot answer whether the experience is clear, accessible, trustworthy, or effective.

Help visitors verify who you are, what you offer, how to contact you, and what happens to their data.

Evaluate audience clarity, message hierarchy, proof, friction, and the path to action.

Understand what tools can catch, what people must test, and how to combine both.

Strengthen crawlability, entity clarity, useful content, structured data, and source trust without visibility promises.

Choose an audit schedule based on releases, business risk, traffic, and the journeys your website supports.

Turn raw test output into evidence, priorities, owners, and verification steps a team can act on.

Verify redirects, forms, analytics, accessibility, search controls, performance, and ownership before launch.

Decision guides