Website audit cost

What should a website audit cost—and what should you receive?

The useful question is not only the price. It is whether the scope, evidence, expertise, and deliverable match the decision you need to make.

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Short answer

Cost rises with the number of pages, depth of manual testing, specialist expertise, business-critical journeys, and the quality of the final action plan.

Focused automated check

Useful for one detectable signal such as speed, metadata, robots directives, or sitemap availability. It is fast and repeatable, but intentionally narrow.

Broad automated snapshot

Connects multiple categories and helps identify where deeper investigation may be worthwhile. It should disclose what automation cannot judge.

Expert manual audit

Adds task-based review, judgment, interviews, content and journey analysis, or specialist accessibility, SEO, analytics, security, and conversion expertise.

Implementation-ready assessment

Includes affected URLs, evidence, severity, ownership, dependencies, recommended action, and a verification plan that a team can execute.

Use this to decide

A useful review should answer these questions.

  • ✓ How many pages and critical journeys are included?
  • ✓ Which checks are automated and which are performed manually?
  • ✓ What expertise is required for accessibility, security, legal, or analytics questions?
  • ✓ Will findings include evidence, priority, ownership, and verification steps?
  • ✓ Does the deliverable support the decision or implementation that follows?
Website Audit Cost: What Changes the Price? · SiteFixPlan