Check more than technical SEO
Include accessibility, trust, clarity, online presence, and conversion readiness alongside performance and search.
Website audit checklist
A practical website audit checklist—from measurement to action.
Review the eight connected areas that shape website health. Use the checklist to investigate the site manually, then run a snapshot to capture detectable evidence and prioritize the work.
No card required · Eight category scores · A sample of key findings
Turn diagnostics into direction
The checklist is only useful if it leads to the next decision.
A long list of checks can create the illusion of progress. Tie each finding to visitor impact, business relevance, evidence, an owner, and a verification step so the audit produces change—not another forgotten spreadsheet.
Document evidence and ownership
Record the affected page, observed issue, supporting measurement, responsible person, and retest date.
Separate urgency from effort
Prioritize by impact and risk first, then plan the work based on effort, dependencies, and available resources.
What the audit checks
See the connected signals behind website performance.
No single score explains the whole visitor experience. Review the areas together, then act in priority order.
01
Performance
Review loading speed and the experience visitors have while key pages become usable.
02
Accessibility
Surface detectable barriers that can make content and controls harder to use.
03
Search foundations
Check signals that help search engines discover, understand, and present key pages.
04
AI search readiness
Review structure and identity signals that can help AI systems interpret the site.
05
Online presence
Look for connections to Google Maps and major social profiles where relevant.
06
Trust and transparency
Review contact, company, policy, and identity signals that support confidence.
07
Best practices
Find detectable browser, safety, and implementation issues worth investigating.
08
Conversion readiness
Check whether visitors can understand the offer and find a clear next action.
A practical workflow
Measure, prioritize, and improve.
Run the website snapshot
Enter the public website address to review the current detectable signals.
Start with the highest priority
Use the ranked findings to separate urgent issues from worthwhile later improvements.
Fix, verify, and repeat
Hand the evidence to the right person, make the change, and retest rather than assuming it worked.
From finding to fix plan
A report your team can actually use.
SiteFixPlan groups the evidence, explains why it matters, and puts the highest-priority work first.
- Finding
- The primary page takes too long to become useful on a mobile connection.
- Why it matters
- Visitors may leave before the page communicates its value or presents the next action.
- Practical next move
- Reduce heavy above-the-fold assets, verify image sizing, and retest the key mobile page.
- Evidence
- Keep the underlying measurement available for the person responsible for the fix.
Questions, answered
Know what an audit can—and cannot—tell you.
What should a website audit checklist include?+
Include performance, mobile usability, accessibility, search foundations, AI-search signals, online presence, trust and transparency, browser best practices, conversion clarity, content, analytics, and a process for prioritizing and verifying fixes.
Should every audit warning be fixed?+
No. Validate the finding, consider affected pages and users, estimate business and usability impact, and weigh effort and dependencies. Some warnings are informational or lower priority in the site’s specific context.
How do I prioritize website audit findings?+
Start with issues that block access, create material security or trust risk, prevent key pages from working, or affect many visitors. Then address high-impact performance, search, clarity, and conversion problems before minor polish.
Can I use this checklist before a redesign?+
Yes. A pre-redesign audit helps identify what should be preserved, what needs correction, and which problems are caused by content, structure, performance, or the underlying platform.
Start with the site you have today
Find the next website fix worth making.
Get your overall score, eight category scores, and a sample of prioritized findings free.
Run my free website snapshot