Homepage conversion checklist

Score the clarity, proof, friction, and next action on your homepage. Use the result as a starting point and confirm important findings manually.

0 of 10 checkedUse this as a first pass, not a compliance verdict.

A specific audience can tell the page is for themThe main heading communicates an outcome, not just a categoryOne primary call to action appears near the topThe call to action says what happens nextImportant proof appears close to the claim it supportsServices or products are explained in plain languageVisitors can find pricing or understand how pricing worksObjections and common questions are answeredThe page works without relying on autoplay or interactionAnalytics records the primary conversion action

Keep checking

Work through the remaining prompts, then record owners and priorities for issues you confirm.

One signal is not the whole website.

This focused tool answers one question. A useful audit also considers business-critical journeys, accessibility, search foundations, trust, content clarity, conversion paths, and the relationship between findings.

SiteFixPlan brings those signals together, preserves the evidence, and ranks practical next steps.

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Homepage conversion checklist · SiteFixPlan